Saturday, 15 December 2018

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Froxs Of Falkirk

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When asked why she started Frox of Falkirk, Fiona Wilson simply says that she was “born into retail”. Throughout her childhood she was involved in the family business, a supermarket that her parents have had for more than 50 years.

She then worked in the hospitality industry owning and operating a hotel. She found it similar to retail as she was working with the public each day providing personal customer service. When she sold her hotel, she had the opportunity to work with a friend who owned a dress shop. Fiona was asked to do bridal exhibitions, wedding shows and fashion shows and she fell in love with fashion retail. When her friend reached retirement age, Fiona purchased her stock and opened her own dress shop. Fiona now owns two dress shops and an online eBay shop. 

Frox of Falkirk opened in May 2009 and immediately became the go-to place for everything you need for special occasions, specialising in Mother of the Bride/Groom wear, guest wear, prom dresses, evening and cruise wear. 

They carries the complete outfit - everything from the dress to shoes, hats, and fascinators. 

When it comes to retail and especially wedding fashion, you need to stand out from the competition. Frox of Falkirk does so by ensuring they carry the latest fashions from the most renowned designers from all over the world and in sizes ranging from 8 to 32. These labels include Teresa Ripoll, Ann Balon, Libra, Luis Civit, Lewis Henry, Ursula of Switzerland, Anoola, Zeila, Cabotine, Irresistible, Gina Bacconi, Penguin Designs and many more. Many of the outfits they carry are unique to the boutique including Raul Novias, which is made to order especially for you! Frox of Falkirk has a stunning selection of over 2,000 Mother of the Bride/Groom dresses, with Fiona travelling all over the world in order to hand pick her bridal gowns and occasion wear. Bridal Boutique at Frox of Falkirk and Frox of Falkirk pride themselves on the way they go the extra mile for their clientele - sometimes literally. Fiona explains: “Customer service is what we hold at the upmost importance in our shop, I have even hand-delivered outfits to the north of Scotland for my clients.” Fiona’s vast expertise and experience in the retail sector and her passion are evident has soon as you walk through the door. She loves being able to make her clients look and feel amazing for their special day. She holds a very high standard for her team and they are always on hand to offer their assistance and expertise. They aim to offer a personal, friendly, and no pressure service to each and every customer. While she feels very fortunate to have her niece and step-daughter working with her, its no surprise to hear Fiona describe the entire team as “family”. 

In order to keep up with the times, Fiona and her team update Frox’s social media regularly and their posts can be found on all the main platforms including Facebook, Twitter, Pinterest, Instagram and even Snapchat! You can even shop online. The eBay shop can be found at dresstoimpressfalkirk and is a great place for clients to purchase sale stock including Mother of the Bride/Groom outfits, Prom dresses, Day and Evening wear. 

Frox of Falkirk were also the proud winners of the Wedding Boutique of the Year at the Scottish Wedding Awards in 2015 and, due to the fantastic support from their loyal customer base, were also a finalist in the 2015 Falkirk Herald Business Awards. 

At Frox of Falkirk every occasion is catered for, whether you are the Bride to be, Mother of the Bride or Mother of the Groom, a wedding guest, attending a glamorous ball, out for a day at the races or going on a cruise – we will help you find something to suit.

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